Wednesday, March 13, 2013

Evolution-Health: Obesity

If you missed my first post on Back Pain, this week I'm sharing some of the designs and layouts I did from the Evolution-Health animation project we created at FableVision for the New York Hall of Science. The second of the 4 animations we developed is about Obesity... specifically, the idea that we evolved the ability to store fat when food was scarce, and how that's become a problem in the modern world (at least here in America), where easy access to an abundance of high-calorie fatty and sweet food combines with an inactive lifestyle.

Obesity was the first animation I started design on. Initially there was a thought to have the contemporary characters have match with prehistoric counterparts (a fun idea). It ended up clashing with the some of the story set-ups, and was probably too cute. Including in this case, where we open on a couch potato but follow a smaller runt-type when we move to the past.

Below, an early storyboard sequence of the runt, running to catch up with the food.

This one has a great 'snarly-gorging' eating sequence (above). It ends on a family, happily chomping away on various unhealthy snacks. Note the baby with the soda.

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